Fragrance Finder Selection

The Most Viral Women's Fragrances on TikTok

The feminine fragrance community on TikTok is one of the most active and influential on the platform — content creators daily share their "dupes", their "compliment getters" and their seasonal rotations with a generosity that has literally changed how young women discover and buy their fragrances. YSL's Black Opium is one of the absolute pillars of this community — its vanilla-coffee character and nocturnal quality make it perfectly suited to the visual staging of nights out. Maison Francis Kurkdjian's Baccarat Rouge 540 is the "holy grail" everyone wants to own and that the best "dupes" seek to imitate. Paco Rabanne's Fame, in its futuristic bottle, is TikTok aesthetics bottled. Carolina Herrera's Good Girl, in its iconic glass shoe, is the fragrance for evenings that start well and end even better.