Fragrance Finder Selection

The Best Byredo Fragrances

Byredo is the niche house that has best succeeded in combining visual minimalism and narrative richness: founded in Stockholm in 2006 by Ben Gorham, son of an Indian mother and Canadian father, the house creates fragrances that are also stories of travel, memory and universal emotions. Its extremely refined bottles, poetic names and compositions that refuse excessive demonstration have created an immediately recognisable and massively imitated aesthetic. Bal d'Afrique pays homage to the African-American community of 1920s Paris, Gypsy Water evokes gypsy campfires in the forest, Mojave Ghost captures the melancholic solitude of the Californian desert. Each Byredo fragrance is an invitation to inner travel. This selection guides you toward the most emblematic creations of a house that changed what niche means.